Edison Dictionary

Community-led growth

Community-led growth is a marketing technique that relies on a community of people to increase brand awareness and sales. Community-led growth is the process of turning a product’s users into its best advocates, who go on to share their experiences using said product with their peers. It drives engagement by coming together online to share best practices, content, success stories, and discussions.

Benefits: People who love a brand's products or services may want to share their enthusiasm with others. They can do this by promoting a product and recommending it to their peers. It provides customers with the power to influence others considering making a purchase, driving acquisition and growth. This has a healthy impact on the lifetime value of a brand's customer relationships and can have an even greater impact on its average revenue per user.

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