Personal branding is how you promote yourself or your business by developing and communicating a personal brand. It’s different from a public persona, but personal branding is all about who you are and what you do, as well as why you do it. It’s a conscious and intentional effort to influence the public's perception of you so that you're seen as an authority in your industry, elevate your credibility, and differentiate yourself from the competition. Benefits: Personal branding helps you control the narrative about yourself and present yourself in a way that makes you seem more interesting and appealing. It's a way to make sure your website or online presence stands out from the rest.