White labeling is a process by which products and services are purchased from one company and then rebranded to appear as if they were made by another company. This practice occurs when the business owner uses the branding requested by the purchaser, or marketer, instead of its own. The end product appears as though it has been produced by the purchaser.

Benefits: White labelling builds trust and rapport with your customers that can help you develop loyal customers and increase your sales, which can also help you allocate your funds efficiently and save time.