There are several ways to get your videos noticed on YouTube, boost your views, and find new viewers. YouTube is an excellent platform for professional or amateur video producers to reach millions of potential viewers. You’ll find it can get competitive, though; there’s always someone out there trying to grab those valuable eyeballs, particularly if you have something exciting to share that they might like.

Everyone loves great videos. But is your audience’s appetite for it increasing? I found an infographic from Wordstream that states that 82% of business decision-makers watch or listen to podcasts or videos for business information, and 53% of people would like to see more external links in an embedded video.

Did you know that more than 1 billion people watch videos on YouTube every month?

That means uploading a YouTube video could potentially have a significant impact on your business, but how do you make sure it happens for you? Follow me as I share with you 8 ways to get views and reach people on YouTube.

What is YouTube?

If you're here, you already know what YouTube is and are familiar with it. But for those readers who aren't familiar with YouTube, here is a short description of what it is. YouTube was founded in 2005.

YouTube is a Google-owned video-sharing website that allows users to upload and share videos, own and add comments to videos, view them in a channel-like setting. It offers a wide variety of niche content for Internet users through its “channels”, which anyone can join.

These videos can be music videos or audio, funny cat/dog videos, or instructional videos on how to carry out a task.

Why start a youtube channel in 2021?

Creating a YouTube channel for your business can be daunting. But with the right mindset, it’s simple and something you can do in a few hours or less. You don’t need to have an expensive camera, be super tech-savvy with editing software or even have an audience in place before you get started. Taking action on this advice will help you start building those things.

You’re still sitting there watching videos! What are you waiting for!? Let’s get those views going. If you don't have a YouTube channel, it's time to make one. You can share your videos with the world so that millions can see your videos. You need to get started soon!

So why have a YouTube channel? Here are good 9 reasons to help you get started!

  • You will attract targeted traffic to your blog, business, website, etc.
  • It's an interactive experience that brings back traffic to your website
  • Use it as a social network - you can make money, e.g. video ads and affiliate marketing
  • Your YouTube channel is a free and effective tool to help evangelise your brand, bring in more visitors and make more sales
  • YouTube allows you to see your analytics, which means you can see what's working and what isn't
  • Youtube is vital if you want to reach an international audience
  • Make a cool intro video for your blog viewers to subscribe to your channel
  • Proving expertise in your field of expertise
  • Brand recognition - Look like an expert in a crowded field of the same type of content online  (Trust me, Head Massage Videos can be fun!)

These days, there is a lot of talk in marketing circles about the growing importance of social media. “Content is King” has been replaced by “Social Media is King”. And “Build it, and they will come” has been replaced with “Promote your stuff on Facebook and Twitter or no one will see it!”.
You want to get seen, right? You want your business and innovative ideas to generate sales, right?

Welcome to this article I wrote about 8 ways to get more views and reach more people on YouTube :

Use keywords in the video title

OK, so I’m probably going to sound like a broken record, but you likely know how important it is to have your videos on YouTube titled adequately with all of your main keywords. Did you know that not doing this can cost you views? As soon as I read about this, I immediately did some testing and saw it for myself.

Why use keywords in video titles? Because it…yes, right there, you can see that I typed “use keywords” in the video title. These words will help your video show up in search results, just like they can help your site rank better from a content perspective. The title is one of the most essential parts of your YouTube video. Not only does it show up in search results, but it’s one of the few places where you can use keywords. I would recommend making it as keyword-rich as possible without sounding unnatural.

Here are some of the examples for using keywords in your titles:

  • How to teach online classes | Tips for teachers to teach online
  • Online teaching Demo/ How to Teach Online from Home
  • Online teaching for beginners- where do I start?

Use keywords in the video description

Video descriptions are often overlooked in favour of video tags and content. However, your video description can be essential for optimising the video search engine. When you upload a video to YouTube, you have the option to enter tags and a description. Adding word focus to both of these elements makes you more visible on Youtube. This gives Youtube more information about your content and what people look for when they type in specific terms.

Video descriptions are the descriptive blurb that appears beneath the title of your video in search results. Recently, many people have started to write descriptions for their YouTube videos---and good reason. Video descriptions can add pizzazz to your video and increase its SEO value. Just as important, you never know who might be searching youtube for information about your product or service optimising them for search, so it is a good idea.

Find and learn from YouTubers who have already gotten some attraction

What if there was a place to go where you could find and learn from YouTubers who have already gotten some traction?

If you are considering making a video to promote your business, the first thing you should do is look on Google for YouTube channels that have already done it before. By doing so, you will get a sense of what works and what doesn’t when it comes to making videos for your business.

YouTube is a great way to showcase your talents and potentially earn money doing so. The process of being found on YouTube is different from that of other social media platforms, such as Instagram and Facebook. To get the most out of your experience on the platform, you'll want to consider using an SEO-optimized title, finding the proper tags to associate with your video and uploading high-quality content. You can use SEO tools to Get feedback from search engines on your potential video titles and tags before publishing them.

Here are some channels/videos that you can use to try to learn SEO for youtube:

Use social media to get the word out

It seems that there is a lot of misunderstanding about getting the word out via social media. People believe that you can create an impressive social campaign that reaches millions of people in just one day. This is not true. You should have a long term social strategy and use social media to spread the word about your business, product or service, and the same goes for youtube. Yes, I agree some videos might hit the algorithm on its head and might get you millions of views. But, not all of your videos will reach millions of views. Don’t let it discourage you.

Social Media is one of the most critical aspects of internet marketing. Social media allows you to quickly reach thousands or even millions of people in a matter of moments through your videos, blog posts or social media status updates. Even though word of mouth is the best form of advertising, social media’s power to get the word out quickly is fantastic. One of the best ways to market your business online is to use social media. Having a Facebook page or profile has become a standard requirement when setting up an online presence these days.

So, don’t sleep on the social media trends and use them to grow your business. You can promote your youtube videos and products on all social media accounts.

Connect with other relevant YouTubers either organically or through joint ventures or comment on their videos

Connecting with other relevant YouTubers either organically or through joint ventures or commenting on their videos is an excellent and easy way to increase your YouTube follower base. Connecting with other influencers is essential. If your content is just as good or better than the creators you’re trying to connect with, YouTube viewers will most likely convert to your channel.

You should make connections with other relevant YouTubers in your niche. I love connecting with other YouTubers because it helps me grow my YouTube channel, and their help can benefit my own company.

Don’t be shy!

Just go out there and make new friends in your niche.

Find a way to tie in a giveaway so that people talk about your channel more if they enter/win the giveaway

Now, giving away something for free might seem a bit crazy. But, think about it as another method that encourages people to talk about your channel more. By doing this, you're naturally generating a Buzz around your video. So people who may not have found you otherwise will now start finding out about your videos.

Create a free giveaway for your audience to enter — with a grand prize
Here are some examples of how you can give away things as well as benefit from it:

  • Win... A free product from the Product Reviewer Channel. Giveaway is all about sharing knowledge and testing new products so you can decide whether to buy on your own or not…
  • Submit a video, and you could win FREE hosting for 1 year. Plus, get featured on our social media sites, where thousands of people will be able to see your video!
  • Follow me on Twitter @JohnCendpts. I'll give a coupon code for 10% off my services to Twitter followers who retweet this. It's time to save!

Engage with your audience

You've heard it before; engagement is key. Youtube is no different.

Your fans have the most to gain or lose from what you say and do. You need to reach out to them and let them know because everything you say and do will affect who knows about your brand, even in your absence.

Video has now become a key component of engaging with your audience online. But it’s not just about putting a video up on YouTube, directing viewers to it and hoping they watch it. You want people to stay engaged with you, comment, interact and subscribe. This is what is going to make the video worth watching.

Here are some ways you can engage with your audiences:

  • Chat with them (live on youtube)
  • Ask for suggestions and insight on your products
  • Make the content interactive with polls
  • Create a pre-noticed launch day queue
  • Announce when you are live on youtube through social media and your blog.
  • Use these platforms to answer any questions or concerns someone may have.
  • Rewatch and respond to the videos.

Share content that's relevant to your audience (Get a niche)

If you want to start a YouTube channel to share your content, it's essential to find a specific niche that you're passionate about. Millions of YouTubers share their content, but if you want to stand out, you'll need to centre your channel around a specific topic.

Have you ever asked yourself why your YouTube channel is not successful? You have a hidden potential to drive traffic and sales if you take the time to do it correctly.  In that case, you should know how to get more audience by sharing your tutorial, including a high-quality video for your niche market on YouTube. Content creation is a great way to build an online audience, get free traffic and increase your expertise in your niche. People are willing to pay big bucks to companies that create valuable content for them. One of the best places to share your content is on YouTube.


Start helping other people, and you will quickly start building your network and credibility on YouTube. This will translate into views, subscribers and ultimately sales of your products. Use YouTube to reach a relevant audience that cares about what you have to share and is ready to take action by visiting your site or becoming a customer of yours. Good luck! There is no magic book or tool that will tell you what and how to YouTube. Growing on youtube is all about practice and perseverance.  

Riddhima Parkar
Content Marketing Associate
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