Read on for a detailed step by step approach
Let’s say your skillset lies in social media marketing, and your work involves setting up digital marketing processes and executing them. You have an opportunity to make more out of it by sharing the knowledge and monetizing it by selling the knowledge in the form of courses and live online sessions. Below are the thought processes that might help you successfully coming out with a course of your own!
1. First thing, leave the perfection dilemma.
Is it necessary to be an expert in the field before starting the course creation? The answer is a big no. You just make sure that your skill set, passion, and experience must align with your course content. Do smart work to identify the problems which you are going to solve with your course.
If you chase perfection, you might end up doing nothing and if you start doing, many things will get clear in the course of the process.
In the process of course creation, recall your learning experiences, working experiences, organize notes and this will build your confidence to step up towards launching the course.
2. Define your audience
There is a common saying in the world of digital marketing that goes a little something like this- “If you try to sell to everyone, then you’ll end up selling to no one.” Likewise defining your audience in terms of course creation is selecting the group among which your course’s demand is high.
Defining your audience can help you to be specific in your course content and not keeping unnecessary things. It will give you an idea about what to keep or not to keep in the course. Eventually it helps to reach and sell your courses without wasting time, money and efforts on irrelevant audiences. You can be more focused on your marketing.
Putting everything in the course whether it is for beginner or advance level, can waste your energy, time and you may not be able to define for whom this course is specifically for. Go back to your core content and define in which category the course lies. If you find that it covers for more than one category, then go ahead and create more than one more course by splitting it up.
3. Structure the course:
This is one of the biggest challenges a trainer always faces – Designing the course. The course structure refers to the choice of topics and sequencing of course content. Remember that the choice of topics and lessons should always support the learning objectives for the course.
Learners prefer organized course to an unorganized course. Learners must have a clear picture of what they are going to learn, how many lessons, videos your course includes and how much time it will take to complete it.
Here’s an example – https://www.coursera.org/learn
4. Learning outcome of the course:
Offering learning outcome clarity goes a long way in helping learners decide about enrolling into the course as it identifies what the learner will know and be able to do at the completion of the course.
Below is an example of a learning outcome for a Social Media Marketing Course