According to Forbes, "E-Learning is the future. Market research firm Global Industry Analysts projected 'E Learning' would reach $107 B in 2015, and it did. In recent times, Research and Markets forecasts show triple the revenue of 2015 – e-learning will grow to $325 B by 2025."
Is it boggling your mind as to how the E-learning industry is booming at such a fast pace? It's the various growth strategies that the industry has adopted over the years to reach out to its audience. Email Marketing is one of them. There are 4 B daily email users, and the numbers are expected to climb to 4.6 B by 2025.
Understanding what email marketing is about: Email marketing is an effective digital marketing strategy that allows businesses to build productive communication channels with their existing and forthcoming potential audience. Primarily through promotional emails, you can create a relationship with your audience. Check out the illustrative email below.
McKinsey states that email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. Target emails can help you reach your revenue potential, and the rate at which emails prompt purchases is not just estimated to be at least 3X that of social media, but the average order value is also 17% higher. Email marketing is one of the most cost-effective, 24/7 growth strategy tools that provides you with meaningful results and revenue for the business.