Do you want to get your online business website ranked on page 1 of Google


Google is looking at 360B searches only in 2021, and still counting, accounting for 70% of the global search traffic only in this year. The majority of this search does not go beyond the first page. This is where Search Engine Optimization (SEO) plays a major role in bringing your businesses webpage to be ranked among the top search results.

Does it fascinate you how the e-learning industry aggressively uses different strategies to grow and reach out to various learner categories. SEO is a significant growth tool used recently to better rank businesses on search engine platforms, including e-learning. Why is ranking so important? It is essential as 94% of people only search through the first page of a search engine. Moreover, the click rate improves by 25% and revenue by 27% when you use SEO to boost your website's presence in search results. Let's take a quick look at how Backlinko has benefitted:

SEO Case Study: How I Increased My Organic Traffic 652% in 7 Days

Brian Dean’s Backlinko blog has quickly become one of the go-to places for learning SEO. He also has a number of case studies on there.

The one mentioned above is the follow up to his well-regarded Skyscraper Technique. Here is its essence:

  1. Figure out the user intent — Use Google to understand what kind of information searchers are looking for (informational, navigational, commercial, transactional).
  2. Satisfy your users’ intention — Make sure your content fulfills that intent. You can apply this to brand new posts you are planning or by improving an existing piece of content.
  3. Optimize for UX signals — Optimize dwell time, organic CTR, and bounce rate. For example with videos, a table of content, short intros, examples, and proper headings.

Now, if you want to receive 67% of your e-learning traffic from organic searches, you'll need to get yourself to the top. Apart from bringing more customers through organic search, SEO creates a trustworthy environment for visitors and customers, improves brand awareness, helps you keep track of all the analytics you require to better your business and can also be capped under a budget.

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