Google is looking at 360B searches only in 2021, and still counting, accounting for 70% of the global search traffic only in this year. The majority of this search does not go beyond the first page. This is where Search Engine Optimization (SEO) plays a major role in bringing your businesses webpage to be ranked among the top search results.
Does it fascinate you how the e-learning industry aggressively uses different strategies to grow and reach out to various learner categories. SEO is a significant growth tool used recently to better rank businesses on search engine platforms, including e-learning. Why is ranking so important? It is essential as 94% of people only search through the first page of a search engine. Moreover, the click rate improves by 25% and revenue by 27% when you use SEO to boost your website's presence in search results. Let's take a quick look at how Backlinko has benefitted:
Brian Dean’s Backlinko blog has quickly become one of the go-to places for learning SEO. He also has a number of case studies on there.
The one mentioned above is the follow up to his well-regarded Skyscraper Technique. Here is its essence:
Now, if you want to receive 67% of your e-learning traffic from organic searches, you'll need to get yourself to the top. Apart from bringing more customers through organic search, SEO creates a trustworthy environment for visitors and customers, improves brand awareness, helps you keep track of all the analytics you require to better your business and can also be capped under a budget.