Episode 138 | Mike Jesowshek | TaxElm | The Knowledge Entrepreneurs Show

Mike Jesowshek, a CPA and entrepreneur, shares his journey from starting an online marketing business at a young age to transitioning into the accounting industry. He discusses the creation of his tax savings podcast and the development of a training program to help small business owners implement tax strategies. Mike also explains how the training program evolved into a tax planning software called Taxel. He emphasizes the importance of tax planning and the misconception that tax savings are only for the wealthy. Mike encourages business owners to focus on pre-tax spending and maximizing deductions. In this conversation, Mike Jesowshek, a CPA, discusses the foundational concepts of tax strategies and the importance of tax planning versus tax preparation. He explains that business expenses must be ordinary and necessary for the business, even if they are not directly related to the industry. Mike emphasizes the need for education in the accounting industry and how it can benefit both business owners and accountants. He also discusses the potential for CPAs to become educators and train others in the industry. Mike shares his approach to delivering training programs, including audio, visual, and written content, as well as live consultations and unlimited messaging with tax experts. He highlights the power of organic marketing and the impact of providing valuable free content to attract clients.