May 30, 2025
32 min
Episode 243 | Brett Ethridge | Dominate Test Prep | The Knowledge Entrepreneurs Show
Key Takeaways
Episode Description
In this episode, Brett Ethridge shares his journey of founding Dominate Test Prep, starting with GMAT preparation and expanding into other standardized tests. He discusses the challenges faced during the pandemic, the impact of education policies on test prep demand, and his marketing strategies that emphasize value over price.
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We discuss the trends and developments in the Standardized Test Prep market and serve as a voice for industry experts
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