Episode 104 | Rajiv Ganjoo | LilacBuds | The Knowledge Entrepreneurs Show

In this conversation, Rajiv shares his journey from a sales career to becoming a key player in the education consultancy sector, particularly focusing on study abroad opportunities for Indian students. He discusses the challenges he faced, the entrepreneurial spirit that drove him, and the evolving landscape of international education in India. Rajiv emphasizes the importance of understanding the unique needs of students and the market dynamics that influence their decisions to study abroad. In this conversation, Rajiv discusses the evolving landscape of education, particularly the increasing focus on undergraduate programs and the importance of building student profiles early on. He shares his entrepreneurial journey, highlighting the challenges and opportunities of partnering with established educational brands. Rajiv also delves into the innovative SaaS product developed by Lilac Buds, aimed at enhancing the student consulting experience. Finally, he emphasizes the significance of effective student acquisition strategies, particularly through referrals and the use of NPS.